Bibtex Entry:

@inproceedings{koponen2011architecting,
   author =       "Teemu Koponen and Scott Shenker and Hari Balakrishnan and Nick Feamster and Igor Ganichev and Ali Ghodsi and Brighten Godfrey and Nick McKeown and Guru Parulkar and Barath Raghavan and Jennifer Rexford and Somaya Arianfar and Dmitriy Kuptsov",
   title =        "{Architecting for Innovation}",
   booktitle =    {ACM SIGCOMM Computer Communication Review},
   year =         {2011},
   month =        {July},
   address =      {Volume 41, Number 3}
}